PAX organiser ReedPop to run E3 2023

The Entertainment Software Association announced today that E3 2023 will be organised in partnership with ReedPop.

The latter is the company behind PAX, EGX, Star Wars Celebration, New York Comic Con and other events, as well as the owner of several leading games media brands — including

Together, the two organisations will host E3 2023 in its traditional home at the Los Angeles Convention Center during the second week of June.

The event will encompass both digital showcases and in-person components that will also be open to consumers.

Media registration, which has been streamlined and given added security following previous years’ leaks, will open later in the year.

More information on confirmed exhibitors and event schedules, as well as hotels and travel guides, will also be shared in the months to come.

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“We are thrilled to bring back E3 as an in-person event with ReedPop, a global leader in producing pop culture events,” said ESA president and CEO Stanley Pierre-Louis.

“The past three years have confirmed that E3 convenes our industry like no other event. ReedPop brings world-class talent and a keen understanding of the video game industry, which will serve to enhance the E3 experience for years to come.”

ReedPop president Lance Fensterman added: “It is a tremendous honor and privilege for ReedPop to take on the responsibility of bringing E3 back in 2023. With the support and endorsement of the ESA, we’re going to build a world-class event to serve the global gaming industry in new and broader ways than we already do at ReedPop through our portfolio of world leading events and websites.”

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