In her installment of Vogue’s beauty secrets, you see the 56-year old insert a collagen capsule into the egg-shaped tool before maneuvering it around her face. “It penetrates the skin, supposedly,” she says. “I just love the ritual of it.”
While Shields admits a certain level of skepticism about the treatment, she is completely right. Droplette works to deliver active ingredients directly into the skin—deeper than your traditional topical treatments—without pain, needles, or irritation.
It’s clear that the device is a thoughtful coupling of technology and skin care. Co-founded by Madhavi Gavini and Rathi Srinivas, Droplette was initially designed to solve a problem in biotechnology: to be able to deliver genes into the skin to treat a variety of rare skin diseases. But the duo quickly realized this could solve similar problems in beauty, too.
Thus, Droplette pivoted to better penetrate skin-care ingredients where they need to go at the molecular level—inspired by the idea that skin care shouldn’t hurt, be painful, or get worse before it gets better. Gavini explains that while the skin does an amazing job at protecting against harmful things from entering the body, sometimes you want active ingredients from collagen to peptides to enter. “That’s where Droplette comes in,” she says. “We’re able to take those same actives that if you apply them [topically], they get sweated and wiped away; but we’re able to get them more efficiently where they need to go to be effective.”